The streets of New York
just got greener.

TD Bank is familiar with the color green. They’re also familiar with going green. And to illustrate their environmental initiative of reducing their paper usage by 20% by 2015, we created an interactive forest right on 5^th Avenue in Manhattan. The virtual environment was accompanied by iconic viewfinders, which transported viewers from an urban sprawl into the heart of a forest habitat. Both installations welcomed nearly 50,000 participants to take a break from the cityscape and enjoy the beautiful woodland and wildlife that TD Bank is protecting.