TD Sustainability
The Big (Green) Apple.
TD partnered with MillionTreesNYC to help plant one million trees in New York City. To share the news, we transformed ATMs throughout the city into mini-forests - what we dubbed as A-Tree-Ms. These installations used real trees, moss, and plants. We even piped in sounds of gentle breezes and chirping birds. Then we created #tdforests for all to share. TD’s efforts resulted in plenty of newly planted trees and nearly half a million social media impressions.