’Tis the Season for Holiday Help

The holidays are meant to be the most wonderful time of the year, but the key to making them a little happier is to have help. For this year’s Happier Holidays campaign, we developed a robust digital presence to help consumers navigate challenging holiday choices, like the right wine pairing or gift for that hard to please person on your list. New TV and radio spots shared the kind of magic that Fine Wine & Good Spirits can bring to the table. Through media relations and social content, we helped consumers create everything from cocktails that sparkle to DIY gifts and décor. And to top it off, the campaign helped break sales records for the second year in a row. Now that’s worthy of a toast.